What is Live Market Pricing?

Live Market Pricing utilizes the latest software technology to constantly compare our prices with virtually every vehicle for sale in the country. This allows us to provide you with the most competitive prices and best value possible on our entire pre-owned inventory.

No Games

At Koch Ford Athabasca we do not artificially inflate our pre-owned prices just to attempt to win a negotiating contest. We have more respect for you than that. Our specialized software allows us to study the entire market and compares prices, kilometers, and equipment. The result is a common sense approach to pricing that provides you with the greatest possible value. We understand that turning over our inventory faster is a better way to do business than merely maximizing profit at the customer’s expense. For us, selling a car is not a one-time event. We take pride in creating customers for life.

Save Time & Money

For a complimentary Market Analysis on any of our pre-owned vehicles, just ask your sales consultant. While you are at it, ask about the vehicle’s CarProof History Report and Mechanical Inspection. We want to provide you with all the information you need to make a smart decision.